At the 144th 'Run for the Roses', Ram showcased its 2019 Limited Edition Kentucky Derby Ram 1500! This continues the tradition of being the 'Official Truck of the Churchill Downs and the Kentucky Derby' for its ninth year. This truck holds back nothing in capability, luxury, technology, or style. Ram is even working with the last year Derby-winning trainer, Todd Pletcher. If you attend the Kentucky Derby, you may find yourself immersed in the collaboration with Ram, as well. You can even check out the Limited Edition 2019 Ram 1500 at multiple places throughout the Churchill Downs grounds.

What type of integration will Ram have throughout the Kentucky Derby?
Stepping into the Kentucky Derby, you will immediately see Ram branding on the gatekeepers jackets, as well as signage on the backcountry and trackside all throughout the grounds. Ram has also integrated videos for an even deeper experience. On top of this, Ram will also include the Kentucky Derby into many of its posts on Facebook, Twitter, and Instagram. If you are interested in joining the conversation you can use the hashtag #RamDerby or @RamTrucks too. Every year the floral arrangements for the winning horses and the traditional pieces created for the Derby "Garland of Roses" and Kentucky Oaks "Garland of Lilies" will all be transported by Ram ProMaster vans. The pink Ram 3500 HD Limited will also help lead the way for the Kentucky Oaks breast cancer Survivors Parade, where 144 survivors will march prior to the 144th running of the Longines race.

What features come special for the Kentucky Derby Edition Ram 1500 in 2019?
With this Special Edition, you can find a new Ivory White Tri-Coat paint and an all-new body-colored appearance package for Ram 1500 Limited. Additional colors that you can choose for this Special Edition would be Patriot Blue, Granite Crystal, Diamond Black Crystal, Max Steel, or even Delmonico Red. Of course, it also comes with the formal Kentucky Derby bed graphics too! The bed length for this truck is 5 ft.-7 in. and it comes available in either 4x2 or 4x4 configurations. Special features that are included would be a 12-inch touchscreen, a Harman Kardon premium sound system, reclining heated seats, and 22-inch aluminum wheels. There will only be 2,000 units made, so be sure to get yours quick!

We at Pearson CDJR take pride in our vehicles. Check out our new inventory or even stop by the lot and see each of our vehicles in person.


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Pearson Chrysler Jeep Dodge

8250 W Broad St
Directions Richmond, VA 23294-4125

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